Advertising with Google: Everything you need to know

advertising with google
advertising with google
advertising with google

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help. Reach people when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Advertising with google can help you reach your business goals.

What is Google ads?

Google Ads is a way to get your ads in front of people who are searching for the things you offer. When someone has an interest in what you sell, they’ll see your ad when they search on Google, Gmail or YouTube.

You can choose from a variety of different advertising options—from text-based ads that appear on the sidebars of search results pages (known as “search ads”), to video and image-based ads that run on Google websites like YouTube, Blogger and Gmail (called “display” or “video” ads).

You can also target your ads to people based on their interests, demographics and location. Google Ads gives you the ability to reach people at the right time. With the right message, as well as allows you to track your results so you can adjust your campaigns as needed.

Google Ads can be a great way to reach new customers and grow your business. But like any form of advertising, it takes some time and effort to create effective campaigns. And there is a cost associated with running Google Ads campaigns (although you can set a budget for you).

Why Advertising with Google

advertising with google using google ads

Adwords is a great way to get your business in front of potential customers. Your ads will appear on Google and across other sites, which means you can reach people interested in the products or services that you offer.

It’s easy to set up and manage. For example, you can create multiple ads for different audiences (such as visitors from different countries). Track the results of your ad campaigns, adjust bids for each ad, manage budgets for each campaign, and decide how much you want to spend on each campaign.

1. You only pay when people click on your ad.

Google Ads are a pay-per-click advertising platform. When someone clicks on your ad, you only pay for that click. You don’t pay for impressions (the number of times people see your ad).

This is great because it means you only pay when people are interested in what you have to offer—and not when they’re not! In addition, you can set up Google Ads so that they stop running after a certain period of time or budget, or turn them on and off whenever you want. So if you’re only interested in running ads during certain times of the year, or only want to spend a certain amount per month, you can easily do so.

Overall, Google Ads is a great way to find people who are already interested in what you have to offer. And because you only pay when someone clicks on your ad, you can be sure they’re getting a good ROI. So if you’re looking for a way to market your business online, Google Ads is definitely worth considering!

2. It works on mobile, too.

advertising with google for mobile devices
  • Ads can appear on mobile devices.
  • The same ad can occur on both desktop and mobile devices.
  • The same ad can also appear on different devices at different times. Or at the same time but in a different location.
  • You can use phone call extensions to add a click-to-call button to your ad.
  • Click-to-call phone numbers can be tracked. So you can see how many people called your business after clicking on your ad.
  • If you have a mobile app, you can use app install or app engagement ads to get people to download

3. Your ad can appear right when people are searching for products or services like yours in the google search network.

  • You can even target your ad to show up when certain search terms are used. When people click on your ad, they’ll be taken to your website or landing page.

When you create a Google Ads campaign, you choose your keywords—words and phrases that customers might use to search for what you offer. Then, we’ll automatically show your ads to people who are looking on Google Search or YouTube for these relevant keywords. This is called “targeting,” and it lets you reach people who are more likely to be interested in your business:

  • To target users interested in your industry, add a campaign level negative keyword list with any terms that aren’t relevant to your business (for example: “pets”). That way, Google Ads will avoid showing ads from grumpy cat videos if they include the word “pet” in the title!
  • To target users interested in related products or services, add one or more product extensions for each item offered by adding them as text ads (see our article on Product Extensions). You can also use up to two custom channels per account—just follow the steps outlined here!

4. You can choose when and where your google ads campaign appears. Specify who sees it, and even create a budget you’re comfortable with.

  • You can choose when your ad appears. The “Schedule” option lets you select the days of the week and time frame within which your ads will appear in search results on Google Search, including Google Images and Maps.
  • You can specify who sees your ads. The “Bid strategy” section allows you to control how much potential customers are willing to pay in order for them to see an ad for one of your products or services. So if there’s a particular demographic that would be interested in what you’re selling, but not willing to pay much money for it (like teens), then targeting that demographic with a lower bid amount is ideal so as not waste any money on people who aren’t going to buy from you anyway!
  • You can create a budget that works best for you. If there are certain keywords or topics related with what type of content you want promoting through ads – such as “[brand name]” + “keyword” – then this would be considered “Keywords”; whereas if these terms were instead included somewhere within an article’s body text (as opposed to its header) then this would be considered “Placement.” When creating budgets based around placement costs per click/impression ratio (CPC/CPM), remember: The more competitively priced keywords tend toward higher costs while less competitive ones tend toward lower ones; whereas placement fees typically vary depending on factors like location restrictions or advertiser relationships with publishers themselves.”

5. You get reports and insights in your google ads account to help you understand how your ad is working. So you can make improvements at any time.

Reports you get from advertising with google

Google provides several reports and insights to help you understand how your ads are working. For example, you can see how many people saw your ad, how many clicked on it, and how much you spent. You can also see how your ads are performing against goals like driving website traffic to a web page, landing page or increasing store visits.

Additionally, Google has a tool called Ad Performance Report that lets you compare different aspects of each campaign side by side. For example, which keywords have the best clickthrough rate (CTR) or conversion rate in each language or location.

You can use conversion tracking to see who saw or clicked on your ad ended up taking a desired action. Such as subscribing to your newsletter, visiting your website, or making a purchase. Google Analytics can also show how well your campaigns are doing in terms of generating website traffic and online sales.

How do Google ads work?

When advertising with google, you can use your ads to promote your website or app, drive phone calls and leads, or help sell products. The way it works is really quite simple. You create an ad campaign with an objective and a set of keywords. Then you decide where you want your ads to appear (Google Search, YouTube videos, the Google Display Network), how much you’re willing to pay (your “bid”), and what quality score should trigger showing your ad.

If a user clicks on one of your ads, then Google will charge you according to the amount they’ve determined necessary for someone else in that position within the market.

Cost Per Click

Cost per click (CPC) is determined by the quality of your ad and how relevant it is to the user. So the higher your CPC, the more you’ll pay Google when someone clicks on your ad.

Ad Spend

Your total ad spend (google ads cost) is the amount you’ve spent on all your ads for a given period. You can set a daily budget to make sure you don’t spend more than you’re comfortable with.


Advertisers bid on keywords that they think users will search for when they’re looking for products or services like theirs. The amount you’re willing to pay per click ( your “bid”) is a big factor in determining where your ad will appear on the page.

Who’s using Google ads?

Types of business advertising with google

Google ads can be used by businesses of any size and in any industry. From the smallest local business to the largest national brand, Google ads provide an opportunity for companies to grow their business and reach new customers.

Google offers all kinds of options for advertisers—you can choose how you want to advertise, depending on your budget and goals. For example, you can create custom campaigns or use automatic bidding software like Google AdWords that lets you target specific keywords related to your product or service (e.g., “insurance”).

Internet Users

Internet users can be a target for google ads. For example, if you are looking for health insurance, an ad for a health insurance company may appear on your screen.

Users Search

When users search specific keywords related to your product on Google, your ad may appear next to the search results. This is called keyword targeting.

Website owner

If you own a website, you can put Google ads on your site and earn money every time someone clicks on one of the ads. This is called AdSense.

Here’s what you need to know about getting started with Google ads.

If you’re new to Google ads and would like to learn more about how they work, feel free to read on. Here, we’ll discuss the cost of running ads with Google, how to set up an account and get started with your first ad campaign, and what you need to know about targeting customers for your business.

Google Ads Costs

The cost of running ads with Google depends on a few different factors, including the type of ad you want to run, the keywords you’re targeting, and your budget. The good news is that you can set a daily budget for your campaigns, so you never have to spend more than you’re comfortable with.

To get started, you’ll need to create a Google Ads account. You can do this by going to google.com/ads and clicking on the “Create an account” button. Once you’ve entered your information and created an account, you’ll be able to access the Google Ads interface.

Creating Your First Campaign

Once you’re logged in to your account, you’ll be able to create your first campaign. To do this, click on the “Campaigns” tab and then select “Create a new campaign.”

You’ll be asked to choose a campaign type—for example, if you want to run ads on Google search results pages or on websites that are part of the Google Display Network. For most businesses, the “Search Network only” option will be the best choice.

Once you’ve selected a campaign type, you’ll need to enter some basic information about your business. Include your website URL and a description of your products or services. You’ll also need to choose a geographical location for your ads to target.

After you’ve entered all of the required information, click on the “Save and continue” button.

Targeting Customers

One of the most important aspects of running a Google Ads campaign is targeting the right customers. There are a few different ways to do this, including using keyword targeting and audience targeting.

Audience Targeting

Audience targeting allows you to target your ads to specific groups of people based on their interests, demographics, and location. For example, you can target people who live in a certain city. Or who have shown an interest in insurance products in the past.

Keyword Targeting

With keyword targeting, you can choose which keywords your ad to show up for when people search on Google. For example, if you sell insurance, you might want to target keywords like “insurance quotes” or “buy health insurance.”

To add keywords to your campaign, click on the “Keywords” tab and then select “Add keywords.” You’ll be able to enter your keywords one at a time or upload a list of keywords from a file.

Final thoughts on getting started with google ads

First, before you can advertising with google, you’ll need a Google Ads account. Sign up for one if you don’t have one already. You can create an ad campaign in minutes by following these simple steps:

1) Choose your goal

2) Select your target audience

3) Set your budget

4) Create your ads. 

Finally, make sure to track your results and optimize your campaigns as needed. Keep tweaking your ads until they perform well and generate the desired results.


Google ads can be a great way to reach new customers, particularly if you’ve got a flexible budget. It has advantages over some traditional methods of advertising. Including the fact that you only pay when people click on your ad, and it works well on mobile devices. You can also specify where and when your ad appears, who sees it and even set a budget for yourself. Of course, there’s more to Google ads than just this.

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