If we ever face a problem in today’s world, the first thing we do is Google it.
If we want some information, we don’t say, “I will look it up on the internet.” Instead, we say, “I will Google it.”
According to Semrush, over 4.3 billion people in the world use Google, and it has a market share of more than 90%.
How does Google monetize this huge audience? They use ads.
What are Google Search ads?
Google Search ads are the results on the search engine result pages (SERPs) with “ad” written before them. Brands find keywords that match their products and bid on them to rank in the top position to get customers’ attention.
6 tips for writing Google search ad copies:
1. Write for the search intent:
While writing the ad copy, keep in mind the intent of the search. The essential question to answer here is why a user is searching for something.
For example, if someone is looking for a free website builder, you cannot run ads for a paid website builder on that keyword. The most you can do is run ads for the free trial.
2. Research your keyword well:
When your customer becomes aware of a problem, what is the keyword they type in the search bar? Understand the product and target keywords that the audience is most likely to search for. These should be included in the title and the description.
3. Test variations of ad copies:
Life is unpredictable, and so are ads. Statistics might not always give accurate predictions. Hence, experimenting with new ad copies is important. This presents new and relevant data about various copies.
4. Make it crisp:
Less is more. The less you say, the more likely is it to create a greater impact. Similarly, in Google search ad copies, we try to convey as much information as possible within the given character limit.
5. Go local
In today’s date, localization is crucial. Have you thought of how you could use it in your Google search ad copies?
One of the best ways is to understand the culture and language of a local audience and then create ad copies for them.
How does this help?
This makes the ad copies highly relevant, increasing the chances of getting more clicks.
6. Unique Selling Proposition
What’s that one thing that you provide that no other business does? Feel free to brag about it in your ad copies to differentiate yourself from others.
For example, Apple would talk about the Mac OS, Samsung could talk about their display quality, etc. The better you differentiate yourself, the easier you make it for the potential customer to choose you over your competitors.
4 Google search ad copy examples to remember:
Meesho allows people to list products on their platform for 0% commission, unlike any other platform. This is a major audience pain point that they’re solving.
Here’s their landing page.
The best thing about this is that the visitor just has to fill in their phone number to get started. This ad is targeted to the business owners of India as they also have mentioned the exposure their products would get by mentioning “10 cr+ customers”.
The landing page is personalized for the Indian audience as it uses terms like lakhs and crores and not millions.
2. Dell India
Dell, as we all know, is a computer manufacturing company. As an e-commerce brand, they observed that people don’t order their products due to a lack of fast delivery. Therefore, as they found that it was a pain point for their audience, they started mentioning it in their Google search ad copy.
Sendinblue is a reputed email marketing tool that many marketers like to use.
Building landing pages is a big part of email marketing, and landing pages with heat maps are a big plus point.
Razorpay is an Indian payment gateway platform. Many people in India have businesses but don’t have a website. After identifying this problem, Razorpay decided to solve it. They’ve mentioned this issue in their Google search ad copy. They also address the common objections of their audience in it, like their prices and the payment methods available since they’ve mentioned “See Pricing Plans” and “Payment Methods” as well.
Their landing page is straightforward, with a single sign-up button for the visitors wherein they’ve also mentioned the big companies that use their services.
The 6 tips for writing Google ad copies are:
- Write for the search intent
- Do your keyword research
- Study test variations of the ad copies
- Make it crisp
- Go local
- Unique selling proposition
Now that you have learned how to write an ad copy and looked at some examples, you are free to try things out by yourself.
- What is an ad copy in Google Ads?
The text that you see on your search result pages with “Ad” written beside them are Google search ads, and the text used in those ads is the ad copy used in them.
- What should a search ad copy include?
A search ad copy should include the correct URL, a good description, and a catchy title.
- What are some examples of good Google ad headlines?
Examples of Google ad headlines are:
- “Sell online for free in India – Sell online at 0% commission” followed by “Start selling” Pricing & commission,” “Learning hub,” and “Grow business” – by Meesho
- ”Fast, reliable shipping – Dell business laptops” – by Dell India
- “Razorpay payment links – Get paid without a website” followed by “Simple pricing plans” and “Payment methods” – by Razorpay
- ”Email marketing tool – Best value for small businesses” followed by “9,000 emails free/month”, “Free Trial”, “Landing page builder,” and “Heat Map” by Sendinblue